Users will soon have a updated setting that allows them to lessen the volume of AI-created videos appearing in their feeds. This move comes as the service revealed that it presently contains in excess of 1 bn content made with AI.
Trial and Implementation
The new functionality is in a pilot phase over the coming weeks before a full-scale launch. This development comes amid a rise in AI content, driven by emerging video-generation tools.
The Broader AI Trend
It has been noted that nearly one in 10 of the most rapidly expanding channels on a competing service exclusively feature AI-generated videos. A significant portion of this content is classified as low-quality AI content, a phrase for poor-quality, bulk-generated content that is often nonsensical or surreal.
“We know from our community that many people like content made with AI tools, from AI artwork to informative clips, and we aim to offer the community the ability to see more or less of that, according to their own choices,” commented a spokesperson.
Scale of AI Content
TikTok shared that there are now over a billion videos on its network tagged as AI-generated. Overall, more than 100 mn media items are submitted to the app each day, making clips made by AI a limited portion of its overall inventory.
How to Adjust Settings
Members will be able to limit or boost the amount of artificial media they watch by accessing the content preference option in the platform and picking “AI-generated content”. Other topics that currently be adjusted under the filter encompass current affairs, style, beauty, and choreography.
Platform Guidelines
Its rules mandate users to label lifelike artificially created content, and it bans harmful fake videos of well-known individuals or emergencies. Any realistic AI-generated clip that is without a tag can be deleted under its community policies.
Additionally, the platform will henceforth attach an AI-generated watermark to content created with its built-in AI features, or flagged by an cross-platform project for spotting artificial media. This action is intended to stop users from seeking to evade the tagging system.
AI Literacy Programs
TikTok is furthermore launching a $2m educational fund for experts and institutions to develop educational content about using AI responsibly. This initiative will support charitable organizations dedicated to teaching computer science.
Platform Protection
TikTok has supported its content review process, during controversy over plans to cut jobs for hundreds of content moderators in the UK. It is planning to eliminate a significant number of roles in its content moderation department in its British office, with worker representatives and online safety experts raising concerns that people are being substituted by automated systems.
A trust and safety lead clarified that human moderation would continue to be important, but automated tools can safeguard staff by removing the most graphic content ahead of it is viewed by staff. The company announced a notable drop in explicit and harmful content handled by safety staff over the previous year due to reliance on its AI tools.
It is vital to balance humans and technology to keep the platform safe,” she said. “We’ll have people as involved in the system, but we also think it’s highly necessary to minimize viewing of unsafe media as swiftly, which is where a significant AI assistance is really helping us work at speed.”
